Inbound marketing
IE Digital's inbound marketing work attracts supporters and users and delivers value to members by creating rich, highly valued content and tailored experiences.
Whilst outbound marketing tends to be more scattergun and intrusive, inbound is laser-focused on the needs of your users, helping them to achieve their goals, solve their problems and make connections that they value. From strategy to delivery, IE's toolset includes content marketing, social media marketing, search engine optimisation (SEO), targeted ads (PPC) and branding.
Inbound marketing is all about attracting the right people, in the right places, at the right time. We begin by listening to your website users, whether they're students looking for a place to study, volunteers seeking a cause to serve, members looking for a community of peers, or patients searching for support and answers. We ask what their challenges are, and build a marketing strategy to meet them.
IE’s digital marketing services include:
-
Top-level digital marketing strategy
- Content creation and copywriting
- Automated email marketing
- CRM integration and personalisation
- Creation of landing pages and digital tools
- Interactive companions, chatbots and forms
- Organic SEO strategy, keyword shaping and PPC management
- Social media campaigns
- Video, mobile apps and interactive media
- A/B testing, impact measurement, and on-going optimisation
Image
Sexwise
Sexwise is a sex-positive new campaign website from sexual health charity FPA (Family Planning Association). Centred around a mobile-friendly Drupal 8 website created by IE Digital, Sexwise offers honest advice about contraception, pregnancy, STIs,…
Restored by Betel
Before we landed
Following IE’s 2015 rebrand and new website for Betel, the charity asked us to create their new ecommerce site for the ‘Restored by Betel’ furniture business. We’d already created a logo and colour palette for the sub-brand, but…
Countryside Classroom
Before we landed
Farming and Countryside Education (FACE) had an ambition to create a single online resource to help schools incorporate food, farming and the natural environment into their teaching, supported by experiences outside the classroom…
pfeg
IE Brand was chosen to strengthen and broaden education charity pfeg’s impact through redesigning, consolidating and optimising their existing brand, messaging and portfolio of websites.
pfeg (Personal Finance Education Group, now part of Young…
David Crichton
Love Your Clothes shortlisted for prestigious CIWM award
We’re chuffed to see Love Your Clothes shortlisted for “Most Effective Communications Campaign” at the CIWM Sustainability and Resource Awards this week.
St Vincent de Paul Society (SVP)
Before we landed
Traditionally, SVP had kept a low profile in the UK, but they were now aiming to raise awareness of their work among Catholic communities and beyond. The website was dated and provided a poor user experience, particularly on…
Clergy Support Trust
Before we landed
“Sons & Friends of the Clergy” had been doing great work for hundreds of years. A full strategic review of the charity recommended a brand research exercise, to better understand audience perceptions of the existing brand…
Denise Atkins
Making the most of a Google Ad Grant for charity Betel UK
Our review of Betel UK's AdWords spend uncovered £50k worth of potential improvement in PPC effectiveness, with better use of their Google Ad Grant.