IE DIGITAL SERVICES
UX design

IE Digital’s User Experience (UX) design process translates the insight and outputs from the user research and discovery phase into a rich user experience that gives users an elegant online journey and makes a measurable impact.

When we talk about ‘design’, we don’t just mean the way the site looks – as important as that is. We mean everything from how content is structured, how the navigation is tailored to key audiences, how users feel when interacting with it, and how the site is technically constructed.

With the question, ‘how simple can we make it?’ front of mind, IE will hold co-creation UX workshops to define the structure of website content. We will propose an optimal method of navigation, a site structure, and a user experience that’s clean, clear and straightforward, removing or mitigating any potential barriers to engagement.

Next, we’ll create a series of low fidelity mockups (wireframes) and interactive prototypes, designed to prioritise content and carve up on-screen real estate across various devices. We’ll invite you to test prototypes and review wireframes, before refining them according to your feedback and preparing them for user testing.

SRA (Solicitors Regulation Authority) IE Digital took an Agile approach to improve the overall user experience (UX) on the Solicitors Regulation Authority (SRA) website. We looked at every component of the site at the “Atomic” level, using disposable rapid prototypes to test the new…
Ed Wilkinson, Digital Services Director at IE Digital
Ed Wilkinson
Designing a digital experience using iteration and prototypes Ed Wilkinson, Digital Services Director at IE Digital, discusses the use of prototyping as part of the digital design progress. As an example, we used this method to compress two information-packed A2 printed posters into a usable digital solution…
Nick O'Sullivan
Getting the most out of user experience (UX) design IE Digital Consultant Nick O’Sullivan explores why it’s important to consider the user experience of your project stakeholders as well as the eventual users of your website, app or digital product. A Lean approach to UX can reduce waste and improve…
West Midlands Fire Service Activity Assistant is West Midlands Fire Service's bespoke, in-house case management system for activity management, information collection and reporting. Without in-house UX expertise, WMFS came to IE Digital to add a modern and intuitive,…
CLIC Sargent CLIC Sargent was looking to embrace digital comms and create an online community tool and smartphone app. CLIC Sargent is the UK’s leading cancer charity for children, young people and their families. They provide clinical, practical, financial…
Denise Atkins, Head of Marketing at IE Digital
Denise Atkins
Building a unified user experience online for the AFTP IE Digital designed and built a new website for the AFTP, to support the brand's launch and bring together disparate processes from across several university delivery partners. The website and online application form are backed by a CRM database and…