
The Citizenship Foundation is a charity inspiring young people to take part in society as equal members, helping them to understand the law, politics and democratic life. They were looking for a way to promote participation and provide young people with knowledge, skills and confidence.
IE proposed an innovative way to achieve this through a quiz based mobile app, using a backdrop of stories around current events and popular culture as the perfect vehicle for young people to explore the day-to-day implications of UK law and the consequences of unlawful actions.
With the SmartLaw app, users can specify categories to follow – Celebrities, Entertainment, News & Culture and Sport – which appear in a twitter-esque feed. Tapping on a story allows the user to read more about the legal issues that surround it and to answer a question on the legal standing point in that situation. In essence, the entertainment does the ‘hard work’ and the app rides that wave with important educational snippets about everyday law.
Read more about the SmartLaw app.