Explore digital engagement at CASE education conference
The CASE Europe Annual Conference (CEAC17) will take place at the end of August. IE Digital will be offering one-to-one Digital Advice Surgeries with a consultant during the exhibition, and will lead two sessions on the conference programme for delegates, alongside four UK university experts.
Following his very popular session at last year's CASE Europe conference in Brussels, IE Digital's MD Ollie Leggett will be among the 200+ inspirational speakers for CEAC17 in Birmingham.
Ollie will be leading two break-out sessions on 30th and 31st August within the Communications and Marketing track, alongside four other experienced HE professionals.
The first session is titled The holy trinity of university reputation management: Attractiveness, employability and alumni relations.
12.00-12.45, 30th August 2017 (Hall 7B)
Ollie will speak alongside Claire O'Neill from the University of Southampton, Lorna Froud (previously University of Reading and now an Independent Education Consultant) and David Williams, Head of Alumni and Supporter Engagement at Durham University. They'll explore the critical importance of a university's reputation, and how branding and digital techniques can be applied to the virtuous circle of three areas of engagement:
- pre-university engagement with school pupils
- the student experience, including employability outcomes and employer relationships
- engaging the alumni community.
Defusing incendiary university rebrands: When to rebrand your institution, when not, and how to reduce the chances of it all going horribly wrong.
11.45-12.30, 31st August 2017 (Hall 11B)
In this second session, Ollie will be joined by Charles Hunt, Principal and Chief Executive at the British School of Osteopathy (BSO).
Ollie will talk about five compelling reasons not to rebrand, before discussing all the factors that meant the time was absolutely right for the BSO. They'll showcase the BSO's imminent rebrand and its accompanying new websites.
Meet the experts in our digital advice surgeries
As well as hearing from Ollie in the above sessions, you’ll have the opportunity to talk one-on-one about the challenges you face at our stand within the CASE exhibition.
We’re taking bookings now for our digital advice surgeries with an IE consultant. These surgeries will take place on the IE stand within the exhibition (stand 47 in exhibition hall 3), where we'll be speaking to delegates throughout the day.
To pick the brains of an IE Digital consultant, simply book a 15-minute appointment time to suit you. Then, to ensure you get the most benefit from your session, we’ll ask you to provide a brief background overview of the challenge you’d like to discuss, so we can prepare a little in advance of your session.
To make sure you don’t miss out, book your time slot now through Eventbrite.
We can't wait to meet so many education professionals at CASE. IE's experienced consultants will be on hand throughout the conference to talk about the challenges faced in the sector, and the brand and digital approaches to solving them and driving up awareness and engagement. Please join us at our presentations if you can, or visit us on stand 47. We hope to meet you there!
Lorna Froud, Independent Consultant
Lorna Froud was Head of Careers at Oxford Brookes University, UK, during which time she also served on the Board of AGCAS (Association of Graduate Careers Advisors). More recently she was Director of Employability at the University of Reading, UK. She is now an independent consultant.
Charles Hunt, Principal and Chief Executive, British School of Osteopathy
Charles began his career with the BSO in 1990. Prior to becoming Principal in May 2006, Charles held the post of Vice-Principal (Professional) and was previously Head of Clinical Practice. He has edited and advised on a number of osteopathy-related publications and is a regular contact for the promotion of osteopathy in the media. Charles also worked in private practice as an osteopath from 1989-2011.
Claire O'Neill, Head of Southern Universities Network, University of Southampton
Claire is Head of the Southern Universities Network which is part of the National Collaborative Outreach Programme which looks to increase the number of young people progressing to higher education from disadvantaged backgrounds. As the Education Outreach Manager for the Houses of Parliament she created the UK-wide education outreach programme for the Houses of Parliament.
David Williams, Head of Alumni and Supporter Engagement, Durham University
David has over 25 years’ experience, initially as a journalist (The Guardian, The Times, The Independent) and published author, with expertise in graduate employability, media liaison, research dissemination, stakeholder engagement and fundraising. He leads Durham University’s engagement with 175,000 alumni, donors, supporters and friends, acting as an adviser to the Vice Chancellor and senior leadership team on alumni matters.
Ollie Leggett, Managing Director & Brand Consultant, IE
Ollie founded IE in 1994 and continues to lead IE’s HE brand consultancy projects. A regular speaker at CASE and AGCAS, his team has harnessed the power of brand and digital to drive up awareness and engagement levels at the universities of Birmingham, Cranfield, Reading, Southampton and Imperial College London, among others. IE won Gold at the Transform Awards Europe 2017 for Best Visual Identity for Education.
About the CASE Europe conference
The Council for Advancement and Support of Education – CASE – is an international association that brings together education advancement professionals from across communications, marketing & development, alumni relations, fundraising and other related areas. This year’s CASE Europe Annual Conference is coming to Birmingham from Tuesday 29th-Thursday 31st August, at the International Convention Centre.
IE has extensive experience of working with universities, colleges and other educational organisations to create engaging brand and digital experiences.
We scooped two Gold Transform Awards 2017 for our branding work with Cranfield University and the University of Reading. In addition we’ve been working on brand and digital projects with the universities of Aston, Liverpool, Plymouth Marjon, Southampton and York, as well as the Open University and the British School of Osteopathy. Our other Education clients include the AgriFood Training Partnership (AFTP), Warrington Collegiate and charities Career Ready, Teach First and Young Enterprise.