Clients

A new website for Adoption Focus. They bring children who are looking for new families together with parents who can offer them the care, love and understanding they need.

As the first independent social enterprise to emerge from the NHS, Central Surrey Health enjoyed several years of success before recognising it was struggling to maintain ground against new, commercial competitors entering the market. IE was commissioned by Central Surrey Health to re-imagine their brand and bring this new identity to a newly developed website.

Having rebranded the organisation to CSH Surrey and created new messaging and visual identity, IE was invited to apply the new
brand thinking to the website. We conducted trigger surveys to find out more about users of the existing website and their motivations. This identified that it was local people, not GPs and commissioners, using the site. They were looking for information on their local services, but the old site wasn't catering to this need. 

Our digital consultants took a good look at the user experience, defined the user journeys and improved the information architecture. User experience and effectiveness have been massively improved, and the site received excellent feedback from stakeholders. It was also shortlisted for ‘Best Website’ at the AHCM Communicating Health Awards.

CSH Surrey website case study.

Betel UK is an independent Christian charity for people affected by drug and alcohol addiction. They thrive by training their residents to be furniture restorers, tree surgeons and landscape gardeners. This funds their work, and many residents go on to run the businesses and mentor others.

IE carried out consultancy to clarify Betel’s proposition, focus its marketing messages and map its seven audiences, and redefined their messaging, proposition and tone of voice. This led to the creation of a fresh new visual identity – including five sub-brands – brand guidelines and a fully responsive new website. 

We also built a new ecommerce site for the "Restored by Betel" furniture business, and carried out a full review of Betel's pay-per-click advertising, to assess how a $10k per month Google Adwords grant can best be spent – unearthing a potential £50k improvement per year in PPC effectiveness. 

Read more about Betel and the Restored by Betel ecommerce website. 

Sailors’ Society is an international Christian charity dedicated to helping seafarers, their families and communities. They work in ports across the world, helping people – from all faiths and none – with welfare and practical support.

IE Digital is working with the Sailors' Society to build a new internal reporting platform to improve inter-department visibility across projects.

Read the Sailors' Society case study. 

Lantra is the Sector Skills Council (SSC) for land-based and environmental skills. IE Digital worked with Lantra on a multi-phase digital project, to re-organise and improve the way they communicate and interact with their audiences.

The first step was to revamp the "Schedule of Suppliers" site, a directory of all companies that are approved for one or more National Highway Sector Schemes. Lantra hosts the SoS on behalf of UKAS and other certification bodies. IE Digital's job has been to rebuild the site to improve the overall user experience, with a more intuitive supplier registration process, the ability to upload certificates, automating the process for expiring certifications, and showing all suppliers on a searchable map. 

Read the Lantra website case study. 

A rename and rebrand for a leading training provider for science and technology apprenticeships.

Over the past decade Youthforce had grown significantly. They had changed, and so had the world. Apprentices can be any age, and the name was causing confusion, so IE Brand renamed them Tiro – a Latin word meaning novice, recruit, apprentice, beginner and soldier.

The brand's new brand messaging, visual identity and re-skinned website reflect the challenging, authentic and excitable business Tiro is now.

The Strategy Unit is an established health and care consultancy, born from the NHS. They help commissioners, healthcare providers, universities, charities, and Government to solve complex problems and make better, evidence-informed decisions.

They came to IE to bring clarity to their brand and create a distinctive new visual identity. They then selected IE Digital to design and build a new website to bring the brand to life online and deliver a seamless user experience.

Read more about the Strategy Unit website and brand.

The British School of Osteopathy became the first specialist osteopathic institution in the world to award its own degrees. This necessitated a name change to reflect their new University College status, and a confident new brand to make the most of this unique status. IE Brand worked with stakeholders to rename and rebrand the University College of Osteopathy (UCO). 

Meanwhile, the IE Digital team developed a new website for the University College and its clinic. Following stakeholder consultation, it became clear that the clinic should have its own website, so two new sites have been designed and developed in parallel to accommodate the different customer journeys, while maintaining strong links and a consistent look and feel across the two.

Read the full UCO case study. 

Having invested in a leading grants management system, Baron Davenport’s Charity appointed IE Digital to deliver its new charity website.

The charity awards grants to organisations and individuals in the West Midlands area, on a twice-yearly basis. The new system and online application process will simplify applications and make administering the grants much more efficient and effective for the charity’s team. The new Drupal website is fully responsive, with a simplified information architecture, to make grant eligibility much clearer and encourage more compliant applications. 

Our designers took a light-touch approach to the visual identity, creating a fresher, more modern brand. The result is a clean, professional look and a site that better reflects the experience people can expect to receive when they interact with the trusted charity.

Read more about the Baron Davenport's Charity website. 

Unity Insights offer bespoke analytics and evaluation services to the NHS, academia, innovators, and industry.

Leicestershire Partnership NHS Trust created ChatHealth – an SMS text messaging helpline that gives 11-19 year olds remote access to a school nurse.

With school nurses spread thin – only 1,200 school nurses for 200,000 schools – help can be hard to access. ChatHealth allows nurses to access messages from pupils via a secure digital system. They can respond to questions on a variety of health issues – from mental health and relationships to drugs and alcohol – with professional advice, while the system offers a range of risk management features.

IE was commissioned to design the look and feel of a mobile optimised, instant messaging app. This introduced improved security for users, allowing them to remain anonymous and conceal messages from prying eyes. The app also allows users to search for services based on location, so they can more easily access to specialist, relevant advice.

The service has been rolled out across many regions of the UK, supporting young people from as far afield as Suffolk, Sussex and the Pennines.

Read more about the ChatHealth app.

Warrington & Vale Royal College was created from the merger of two post-16 Further Education colleges – Warrington Collegiate (ranked 8th in the country) and Mid Cheshire College. The college needed a new brand identity and WordPress website to signal change for the new college and its sixth form.

Young Money (formerly pfeg) provides resources and training to anyone teaching young people how to manage money, in schools, colleges and universities.

IE Digital has worked with Young Money for several years. Originally we were given the challenge of rationalising their portfolio of disparate websites and microsites, and consolidating its various associated brands. IE simplified access to YM's enormous range of award-winning resources with a responsive new website, integrated seamlessly with their CRM system. As well a new brand and guidelines, IE delivered video content, marketing collateral and a whole host of educational resources.

Since Young Money merged with Young Enterprise, IE Digital has once again been responsible for designing and building a single, intuitive new website to bring together the two organisations and streamline the user experience, for educators, investors and the and internal marketing team.

Read more about Young Money / Enterprise. 

A rebrand for specialist training company QLTS. QLTS have been helping aspiring solicitors in England and Wales to pass the Solicitors Qualifying Examination (SQE) and its predecessor, QLTS, for more than 10 years.

Following immersion in the organisation and its sector, customers, and competitors, IE Brand identified their strengths, weaknesses, and the challenges they faced. We conducted a survey of stakeholders and produced a series of recommendations based on the results. We then developed tone of voice guidelines and a new visual identity with clear guidelines, templates, and assets. We also offered advice on brand architecture and a design for the new website.

Amicura is a family owned and operated company with a growing portfolio of care homes across the UK. They strive to provide the best care environments to support their residents to live fulfilled and meaningful lives, in an environment designed for their individual needs.

Amicura asked IE Digital to design a fresh new website to help their users with the difficult decision to move a loved one into care. We built a new site in WordPress that conveys the warm experience people discover at Amicura's care homes and guides people to the information they need. 

Read more on the blog. 

Energy and Utility Skills is the Sector Skills Council for the electricity, gas, waste management and water industries, a membership organisation that delivers value through improving business performance. Much of that value is augmented by a suite of rich digital tools created, supported and maintained by IE.

This is a constantly evolving eco-system of interactive digital tools that deliver value for members and generate sustainable income for EU Skills. These include websites, forums, intranets, interactive learning tools, workforce planning simulators and so on.

IE's digital consultants built a rich understanding of EU Skills' strategic organisational goals and where members perceive value. We've delivered over 170 separate projects for over the course of a 10-year relationship, growing with our client, flexing as they change and evolving technologies, all whilst maintaining a relentless focus on service. 

Read about EU Skills' digital service for workforce planning.