CSH Surrey

CSH Surrey

CSH Surrey website
Five year NHS contract win confirmed and IE credited for success thanks to clearer brand messaging
Shortlisted for ‘Best Visual Brand’ and ‘Best Website’ at the AHCM Communicating Healthcare Awards
Successful launch of new subsidiary business, CSH Homecare
CSH Surrey

Central Surrey Health was the first independent social enterprise to emerge from the NHS. It provides NHS community nursing and therapy services in the houses, schools, clinics and hospitals of the 290,000 strong population of central Surrey.

Visit the CSH Surrey website 

CSH Surrey website on ipad
CSH Surrey website on laptop

“IE is excellent at ensuring they understand the business needs and objectives. They researched our audiences to ensure the website will meet users’ needs, and then created a great looking site that has since received fantastic feedback internally and externally.”

Rebecca Jones

Communications Manager, CSH Surrey

Before we landed

IE had already been commissioned to evaluate CSH Surrey’s brand and re-position them as a ‘front of mind provider’ in order to deliver their target three-fold growth within five years. After a listening exercise, IE re-branded and re-named CSH Surrey, measurably contributing to their successful tender for a 5 year £110m contract with NHS Surrey. 

The challenge we were set

Following this success IE was invited to apply the new brand thinking to CSH Surrey’s website, to design and build a site that would measurably deliver against their strategic objectives. CSH Surrey’s old site prioritised GPs and commissioners over patients. Information architecture was weak; user journeys were complex and confusing.

The difference we made

Initial trigger surveys were conducted to determine users and their motivations. Local people wanting information on their local services were identified as the primary user group. 

User experience and effectiveness has been massively improved. The site has received excellent feedback from stakeholders and has been shortlisted for ‘Best Website’ at the AHCM Communicating Health Awards.