This year, NHS Change Day saw pledges from people across the sector wanting to change healthcare for the better. The most important element of Change Day is that those driving it practice what they preach, listen to feedback, and adapt and improve it each year, aiming to foster change for the better. This year saw a renewed focus on not just pledging change, but also making this a call to action and delivering change.

Recent years have seen a growing focus on utilising digital marketing techniques and technology to action this change. A notable campaign is that of Dementia UK, actioned by Andy Tysoe, a dementia nurse at Countess of Chester Hospital Foundation Trust. He has been working to reduce the stigma around dementia care for years, improving environments and engaging local supermarkets in becoming dementia friendly.

His passion for improving care for people with dementia sparked his #DementiaDO Twitter campaign, which calls on people to take a simple action, such as meeting someone with dementia and finding out one amazing thing about them.

With the growing opportunities that digital is offering to all walks of life, with each NHS Change Day there is a chance to experiment with digital comms to engage audiences. Check out how IE and our clients are embracing technology to change healthcare in our app development projects: Moodometer and CLIC Sargent.

Did you pledge to help this year? We’d love to hear your thoughts on NHS Change Day, email us at hello@iedesign.co.uk, or let us know on Facebook, Twitter and Google+. Find out more about NHS Change Day here.