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IE help ABP Beef get a 'Steak in the Future'

Fast. Innovative. Personalised. Hassle-free. What’s your vision of grocery shopping in the future? When ABP Food Group asked IE to create a ‘digital vision of the future of online shopping’ (for ABP to present to one of their supermarket accounts) IE’s digital team relished the opportunity to do what they do best – get very creative.

ABP asked us to develop a concept that would show what a shopping experience would be like in five, ten and even 30 years time.

After a creative pow-wow, we suggested that the vision for the future of digital retail should be presented via a film of a ‘real life’ story featuring two ordinary Brits. Their ‘story’ would engage the viewer on a personal level and also provide a platform to showcase future technologies.

ABP loved our idea and the IE team got to work bringing the concept to life.  

The film begins with a young couple at home discussing a recent meal with friends. They plan to cook for their hosts soon, only their meal will be even better!  As they begin to plan their meal they are online using smartphones in conjunction with intelligent, interactive surfaces. Their cyber-shopping journey takes them to a store’s website where they update their personal profile with their preferences, details of allergies and intolerances and they even access the dietary profiles of their intended guests.

 

 

The couple decide to cook steak. They select a recipe and when they are unsure which cut to select, a pop up offers them help from one of the store’s experienced team of online butchers.  A second pop up suggests a bottle of wine to accompany the meal and everything magically finds its way to their basket.

If only IE could make shopping so simple and informed in 2012!

We loved working with ABP and they were delighted with the film that we produced. The response to the film – right up to COO level – was fantastic. ABP were congratulated on their ‘outstanding thought leadership’ and immediately commissioned IE to complete more related project work.

The IE team love meeting new clients and working with them to deliver their vision. If you like the sound of what we delivered for ABP and are interested in how we can help you, drop us a line at hello@iedigital.co.uk and let’s meet up.