Established in 1990, as a charity providing drug and alcohol treatment and recovery services in London, the South East and the East of England, Westminster Drug Project were growing from strength to strength – making long-lasting transformations to people’s lives and improving their health, wellbeing and social integration.

Despite this, the Charity had a problem: They were no longer confined to Westminster, they served a wide range of users, in addition to drug abuse, and they were no longer a project. In short, it was time for a new brand that communicated the charity’s vision. IE’s brand storytellers and digital creatives got to work reinvigorating the charity’s brand and bringing this brand identity to a newly designed responsive website.

WDP are delighted with their new brand and website, and in a recent press release on their (new) website commented:

“The new brand allows us to unify our image across our various service centres. We also maintain our flagship green colour in order to promote an element of consistency through this change. As a result, we have arrived at a fresh identity which reaffirms our collective commitment to the fundamental principles which guide our work. Our new website pulls all of the elements of our new look together. It showcases our work in a dynamic and modern way, allowing us to better disseminate much-needed information about available support”

Read WDP’s full press release on their new responsive website. 

Has your charity outgrown it’s brand and digital communications and is looking for support? Contact us.